The War Of The Gallipoli War Essay - 2089 Words

â€Å"Damn the Dardanelles! They will be our grave!† So said Admiral Fisher, the Commander of the Royal Navy in a letter to Winston Churchill on April 5th, 1915. Fisher’s impassioned statement was to prove itself chillingly accurate in the disastrous military operation that followed. Following the Great War many military thinkers attempted to refine the principles of warfare to avoid the horrors of trench warfare, and military disasters such as the Gallipoli campaign. One of these thinkers was British military historian J.F.C Fuller, who developed nine principles of warfare to guide a well-orchestrated and successful military operation. In the following essay I will be applying these nine principles – mass, objective, offensive, simplicity, economy of force, manoeuvre, unity of command, security, and surprise - to the Gallipoli military operation to reveal the glaring flaws in Churchill’s original plan and in it’s execution by the Commanding Office rs of the Allied forces. In December 1914 during a memorandum to the War Council, the year before the events in Gallipoli were to take place, Lloyd George (the Minister of Munitions) said â€Å"’Expeditions which are decided upon and organized with insufficient care generally end disastrously.† Indeed, this statement would prove true in Gallipoli – with over 250,000 Allied soldiers losing their lives on the battlefield by the time of the last evacuation on January 9th, 1916. It is widely accepted that Winston Churchill holds the most blameShow MoreRelatedThe Landing Of Gallipoli And The World War I1510 Words   |  7 Pages World War one is strongly linked with the landing of Gallipoli, yet the Australian experience of WW1 is a lot more than the 8 months of the Gallipoli campaign. It can be argued that the experiences of Australian soldiers on the Western Front in 1916, including the Battles of Fromelles and Pozieres, have been largely overlooked in accounts of World War One. The landing of Gallipoli has become legendary and all it represents connects with most Australians. Consequently, the Battles of the WesternRead MoreEssay on Gallipoli: The Desctructive Nature of War 664 Words   |  3 PagesIn Gallipoli, the final running sequence mirrors the opening sequence in order to draw the viewer’s attention to the destructive nature of war. This is emphasised by the film concluding with a freeze frame of Archy being mowed down by gunfire. The use of a medium shot assist in emphasising his movements and facial expressions as he runs (5). This in conjunction with the repetition of the whistle sound that indicates the start of Archy running, along with the mere sound of heavy breathing, revealsRead MoreHow Significant Was The Battle Of Gallipoli?1161 Words   |  5 PagesHow significant was the Battle of Gallipoli? The Battle of Gallipoli was a battle that had great significance in World War One. The Battle of Gallipoli was a struggle that took place in World War One when British and Anzac forces tried to take a series of straits called the Dardanelles. The main purpose of this attack was to break through the straits, Eliminate The Ottoman Empire from the war, and get troops and supplies to the Eastern Front where Russia had been fighting Germany all by themselvesRead MoreGallipoli Movie Review Essay927 Words   |  4 PagesThe film Gallipoli takes place during World War Is Gallipoli campaign in 1915. The two main characters in the film are Archy and Frank. Archy and Frank are from Western Australia and they both enlist to fight in Gallipoli. Archy is an extremely fast runner who meets Frank at an athletics competition. We can see from the beginning that Archy is eager to join the war. After being turned down because he was underage, he goes to Perth, anxious for someone to accept him into the light horsemen. FrankRead MoreThe Anzac Legend : An Important Aspect Of Our Identity Essay1737 Words   |  7 Pagesaspect that this legend evaluates its place in our national identity is our pride. Our pride is shown immensely through the Anzac services that are both commemorated here in New Zealand as well as Gallipoli. We as New Zealanders are so proud that even though we did not succeed in the battle of Gallipoli, we made an effort to fight as brothers in arms until the very end. We acknowledge this proud moment in our history as that is how people recognise and identify us as New Zealanders. Another aspectRead MoreThe gains and losses of Gallipoli972 Words   |  4 PagesAssess the gains and losses of Gallipoli Gallipoli gave Australia its identity as nation and built what our nation is today. Gallipoli was one major fundamental factor in our culture. When you look back into the history of Australia at war you’ll hear Anzacs and diggers a lot. These names all came from one war and in fact one battle. Anzac stands for the Australian New Zealand army corps. The term diggers comes from soldiers continually digging trenches, holes and bunkers to sleep in and takeRead MoreA Courageous Mother At Gallipoli1319 Words   |  6 Pages2014 in the New Zealand Herald a story titled ‘A courageous mother at Gallipoli’ was published. The story is about Mary and Doug Hill, whose names were drawn out of a ballot to attend the prestigious Anzac Day ceremony in Gallipoli to mark 100 years since the Gallipoli landing. The article was also about Catherine O’Donnell, Doug Hill’s great grandmother, who was the first mother of a New Zealand soldier to travel to Gallipoli to visit her son’s grave, who had been killed during battle. Along withRead MorePeter Weir’s film Gallipoli1722 Words   |  7 Pages Peter Weir’s 1981 film Gallipoli can in every sense of the phrase be called an ‘Australian classic’. The impact and effect this film has had upon the psyche and perspective of several generations of Australians has been significant. Whilst it can be argued that every Australian is aware of the ANZAC legend, and the events that occurred on the Turkish beaches in 1915, Weir’s film encapsulates and embodies a cultural myth which is now propagated as fact and embraced as part of the contemporary AustralianRead MoreIntroduction. The Film, Gallipoli, Directed By Peter Weir,1677 Words   |  7 PagesIntroduction The film, Gallipoli, directed by Peter Weir, depicts one of the most controversial aspects of Australian history. The film depicts heritage myths regarding Australian culture; and Australia’s size in the world at large. Weir’s Gallipoli is taken from an Australian perspective and presents a compressed narrative of the events that shaped Australian society during World War I. The 20th Century saw the emergence of cinematography as a primary medium. One aspect of cinematography thatRead MoreAustralian Film, Gallipoli, Shows the Willpower and Drive of Soldiers626 Words   |  3 PagesGallipoli, as the title suggests, is a portrayal of the historical event in which thousands of Australian soldiers went off to fight for their country. Peter Weir, the director of Gallipoli has not simply presented the facts about the war, nor has he tried to relay the story of this time, instead he has attempted to convey the legend of Gallipoli through the Australians feelings towards the event using pre-existing myths to portray this tragedy of war. Gallipoli was directed by Peter Weir, an Australian

The Effects Of Substance Use Disorder On America s Prison...

Introduction For the better part of the 20th century, those convicted of crimes and sentenced to serve time in prison, who also have an addiction have been treated unfairly. Substance use disorder has been viewed as a disease for decades now, and despite this, this disease is not being treated in America’s prison systems properly. The recent sentencing of Cameron Douglas, son of legendary actor Michael Douglas, to four and one half years additionally in federal prison has brought this crucial injustice to light. Cameron was serving a five year sentence for various drug related charge and is an admitted addict of intravenous cocaine and heroin. Heroin was discovered in the cell he resided in, and in an unprecedented legal proceeding, Judge Richard Berman gave Cameron the longest sentence on record for a prisoner found to have drugs while incarcerated. Instead of receiving much needed treatment for his disorder, Cameron will spend nearly the same amount of time in prison as his original sentence called for. The Numbers Drug use and abuse is not a new problem for America’s prison system, and is one which speaks to the larger issue corrupting the judicial system as a whole. As of 2013, of those prisoners serving at least a year long sentence, 51 percent (98,200) of them were serving for drug offenses (Carson, 2014). To contrast the incarcerated with those on probation and parole, some 25 percent (977,662) of the 3.9 million people on probation were charged with drugShow MoreRelatedDetrimental Social Problems: Substance Abuse Essays1197 Words   |  5 PagesSubstance abuse is one of the most detrimental social problems found in all societies. It has been the leading cause for generational breakdowns of families and communities, and is probably the most controversial social problem when developing corrective solutions. Substance abuse can be defined as the chemical dependence, or pattern of usage of both legal and illegal substances, that has adverse physical, psychological, and psychomotor e ffects on the human body. The use of substances does not alwaysRead MorePrejudice Against The Mentally Ill1157 Words   |  5 Pagesto help people with mental illness. The effects of prejudice can be felt by an individual, all of Canada, and the global world. Some of the organizations have succeed in their fight. Mental health prejudice is the discrimination of people with mental health issues. Metal health prejudice effects can be felt through the entire world. GovernmentRead MoreDiagnostic And Statistical Manual Of Mental Disorders ( Dsm ) Defines Substance Abuse As Addiction Essay1423 Words   |  6 Pages Definitions Diagnostic and Statistical Manual of Mental Disorders (DSM) defines substance abuse as addiction. Addiction is defined by abuse and dependence. â€Å"Abuse† is use that impairs an individual person’s ability to function. â€Å"Dependence† is physical withdraw, and centering one’s life around obtaining and using the substance (Kaye and David, 2014). Like a lot of populations those individuals who suffer from substance abuse have terms they are referred to that are offensive to them and their diseaseRead MoreLaw Enforcement : The United States Essay1595 Words   |  7 Pagesdesigned in the early 1800’s by a man named Robert Peal, which is why cops are sometimes referred to as Bobbies in England; designing an organization of law enforcement that would protect people from harming other people (Christ). This was the model that we based our western law enforcement agencies on, until prohibition became a federal task in the 1920’s. This is when the federal government decided to take up the task of protecting people from themselves. Fast forward to the 1960’s; President RichardRead MoreIntroduction. Mental Illness Today Is A Social Crisis That1650 Words   |  7 Pagesis a social crisis that began with the onset of deinstitutionalization leading to a massive increase within our prison population. People with mental illnesses often cycle repeatedly through courtrooms, jails, and prisons that are ill-equipped to address their needs and, in particular, to provide adequate treatment. There are also many other factors in prisons that have negative effects on mental health such as overcrowding, violence, solitude, lack of privacy, isolation from social networks and familyRead MoreAmerica Has The Highest Rate Of Incarceration940 Words   |  4 PagesAmerica has the highest rate of incarceration per capita of any other industrialized nation. That is an amazing fact. Don’t believe it? Then do some research. The Wor ld Prison Brief, a database hosted by the International Centre for Prison Studies, provides an online table* that list the world’s prison population broken down by nation. With a total population of over 320 million, the U.S. ranks at 698 prisoners per 100,000 people. That beats just about every nation in the world, including ChinaRead MoreShould Marijuana Be Legal? Cannabis?1724 Words   |  7 PagesIntroduction Many people say that medical cannabis heals diseases and helps symptoms, and other illnesses such as, sleep disorders, psychological disorders, Alzheimer s, and many different issues that affect individuals and their families every day. Cannabis plants can grow in the wild or with the help of humans in an indoor hydroponic system; outdoors marijuana grows in tropical, temperate areas in any climate. Marijuana, an extract from cannabis, is made from dried cannabis leaves and flowersRead MoreShould Marijuana Be Legalized?966 Words   |  4 Pagesseventeen other states also (Ross, J. K. 2014, 05). This drug can be used in many helpful, medical purposes. Cannabis oil can be used to treat certain seizure disorders in both children and adults. These are afflictions that can cause hundreds of seizures a day, and can even lead to death. However, it does not create the high that recreational use of marijuana produces (Aaron, Torres, 2015). Marijuana cigarettes are effective at controlling nausea. They are more effective at controlling nausea thanRead MoreSocial And Legal Issues Surrounding Bipolar Disorder1683 Words   |  7 PagesIntroduction Bipolar disorder is a psychological diagnosis that tends to present episodes of depression and mania, thus the name manic-depression (Corry, 2010). This brain disorder causes strange mood changes, changes in routine activities and energy shifts. People suffering from bipolar disorder tend to exhibit instances of antisocial and violent behavior as they relate to people; this makes them extremely volatile and dangerous both to themselves and those close to them (Rose, 2007). The followingRead MoreThe Mortality Rate For Suicide Among Male Inmates1869 Words   |  8 PagesAccording to Daniel (2007), â€Å"Suicide is the third leading cause of death in U.S. state and federal prisons, exceeded only by natural causes and AIDS† (p. 409). However, in jails this is not the case. Figure 6 looks at mortality rates within the jail population from another report by the BJS. According to Noonan, Rohloff, and Ginder (2015), â€Å"Suicide has been the leading cause of death in jails every ye ar since 2000. In 2013, a third (34%) of jail inmate deaths were due to suicide† (p. 1). This is

Napoleon Essay Free Essays

Bonaparte was nil more than a autocrat as he exploited France in chase of his ain aspirations to accomplish a dynasty in his name. A absolutism is frequently associated with repression and the workings of a constabulary province. Both of these were. We will write a custom essay sample on Napoleon Essay or any similar topic only for you Order Now in fact. being used in France. For illustration Napoleon smartly censored the imperativeness and even the theater. When Napoleon took power. Paris had a vivacious newspaper concern. by the terminal of his reign there were merely four newspapers left due to his denial of a free-press and all of these had been under his control. These newspapers were censored and used by Napoleon for propaganda. He besides had undercover agents and betrayers working for his Ministry of Police. he used particular tribunals and arbitrary imprisonment which truly supports the construct of a constabulary province under a absolutism. Implementing these resources allowed Napoleon to quash any resistance to his regulation and oppress any civil agitation Sing these facts merely it would look that Napoleon was nil but a oppressive dictator. but. this would non needfully be a just judgement as throughout his reign he continued to utilize certain administrative organic structures which limited his freedom of action. such as the Senate and the Legislative Body which suggests he didn’t have or want overall power as a dictator for affairs such as jurisprudence devising. He besides introduced the Civil Code. which assured legal rights. he besides instituted a figure of reforms that brought echt benefits to the Gallic people. such as spiritual acceptance. which non merely followed radical ideal of freedom and equality as anyone was allowed to pattern their chosen faith. but would besides hold had popular support in France. Under Napoleon. the upper ranges of representative authorities had no serious power and were reduced to back uping Napoleon. The Senate. packed with Napoleon’s protagonists. did mostly what it was told. cashing their wage and picking up honours. The Tribunate was to a great extent purged in 1802 after knocking Napoleon. and remained careful afterwards ne’er to talk excessively loud. until it was shut in 1807. Napoleon therefore faced small resistance from politicians until the events of 1813-4. and at the terminal the senate did eventually seek and evict their great helper from power. Crucially. most of these places were filled by people who had been involved in radical authorities. However. The First Consul found solutions for a despairing state of affairs: he brought approximately spiritual mollification with the Concordat in 1801. restored fundss ( making the Banque de France and the franc-germinal ) . reformed the disposal ( go throughing the jurisprudence of 28 Pluviose. An VIII making the prefects ) . won triumphs abroad. conveying about an terminal to ten old ages of war. It is true. as people tend to show presents. that this success benefited from some steps and triumphs of the Directoire ; but there is no denying that Bonaparte brought solutions to the jobs inherited from the Revolution. something which the Directoire had non been able to make. Heredity did non hold much significance since the new emperor had no kids and Josephine was distributing the rumor that he could non hold any. The cardinal point here was to avoid a vacuity of power which would hold as a effect a Restoration of the Bourbons. a possibility that had terrified the ex-members of the Convention of all time since the endangering announcement of Louis XVIII in Verona. after Louis XVII’s functionary decease. Thus. a continuity would be maintained in instance of accident or successful slaying effort against Bonaparte. The solution remained probationary merely because it was impossible to happen a solution which would guarantee the heritage of the Revolution. Napoleon is reforms did profit France greatly. For illustration one of his economic reforms. The Bank of France. established in 1800. restored stableness to the state by giving a monopoly of note issue to the new cardinal bank and endorsing it steadfastly with gold and Ag. Labour was besides controlled. Napoleon’s thoughts on economic sciences were instead old fashioned. He even considered reconstructing the clubs. The prohibition on trade brotherhoods remained though and bankbooks were introduced to restrict workers’ freedom of motion. The concluding point of Napoleons economic direction was that the control of monetary values and the supply of nutrient was introduced. There were no bread public violences to endanger his regulation. The export of maize was steadfastly restricted and maximal monetary values for staff of life and flour were introduced in 1812. He was cognizant that hungriness was a much greater menace than the desire for autonomy. Napoleon himself was instead unshockable: he one time said. â€Å"If I were regulating Jews I would reconstruct the Temple of Solomon† . However. he realised the value of organized faith as a agency towards societal peace and order: â€Å"The people ust have a faith and that faith must be in the custodies of the government† . The consequence was the spiritual colony of 1801: the Concordat. which said the Catholic religion was recognised as the faith of the great maj ority of the population’ and the clergy were to be paid as province functionaries. Besid es buyers of former Church lands were guaranteed ownership. However. so that he should non be seen as reconstructing Roman Catholicism Napoleon attached the Organic Laws to the colony. They included a charter of Protestant autonomies. verification of the subjugation of the Church to the secular power in France. In fact. the Concordat endured even when Rome was annexed in 1809 and the Pope became a Gallic captive. To reason. Napoleon ruled like a dictator during his regulation of France between 1799 and 1815 as he used censoring and the secret constabulary etc to stay in power nevertheless his reforms did convey echt benefit to France. nevertheless the term ‘enlightened despot’ might be more suited to depict his nature. How to cite Napoleon Essay, Essay examples

Catcher In The Rye Essay Questions Example For Students

Catcher In The Rye Essay Questions The book Catcher in the Rye tells of Holden Caulfields insight aboutlife and the world around him. Holden shares many of his opinions aboutpeople and leads the reader on a 5 day visit into his mind. Holden,throughout the book, made other people feel inferior to his own. I canrelate to this because although I do not view people inferior to myself, Ido judge others unequally. Holden and I both have similar judgements ofpeople from the way they act and behave. We also share feelings aboutmotivation as well as lack of it. After reading this book, I came to theconclusion that Holden and I are much more similar than I initiallybelieved. Holden went to Pencey Prep., which is a High School in Agerstown Pennsylvania. He was thrown out of the school because he was failing almost all his classes except forEnglish. Holden has the ability to pass his classes and even with good grades but hedoesnt apply himself. This is what Holden shows the world, he is capable of passing andis intelligent but doesnt try. They gave me frequent warning to start applyingmyself-especially around midterms,but I didnt do it. (Salinger 4) Also as Holden talksthroughout the story we can tell that he is very intelligent because of the way he describeseverything, even though his grammar isnt so well. Underneath Holdens act of being this kid who just doesnt try I think inside hethinks he is depressed and doesnt care about anything. He gets kicked out of High Schooland doesnt try to go to another one, instead he goes to New York looking for sex andtraveling form bar to bar for people to talk to. He winds up talking with people he reallydoesnt like because he is just looking for companionship, like the three girls he met inthe bar and the taxi cab driver who he talks to about what happens to the fish in the lakewhen it freezes. He even hires a prostitute to have sex but winds just talking to her aboutnothing because essentially he wants to a friend. He says to the prostitute Dont you feellike talking for a while (Salinger 95)In my opinion, Holden is really scared of life. He doesnt know what he wants outof it and he is afraid that if he tries to get what he wants he will screw it up. For exampleHolden asks old Sally to run away with him and settle down in Vermont or Mass. but hereal ly is in love with Jane Gallagher. Jane Gallagher. Jesus. I couldnt get her out of mymind. I really couldnt. (Salinger 32) I think that the reason he doesnt express himself toher is because if she doesnt feel the same way about him he will be devastated. Thereforehe is afraid of his life and what might become of it. As you can see Holden does have three levels of personality, as does any person. Imyself can analyze my own life and break down my personality. I show the world that Iam both tough and smart and I believe that I am tough and smart, but in reality, though Imay be smart, I am far from tough. To my parents, teachers, and adult figures I show them that I am a smart andrespectful young man. My grades and ability to argue my opinion show that I amintelligent and my manors show my respect to those who deserve it. Now to my friendsand peers I show that I am tough because I myself need to be respected by my peers andunfortunately I cant get that from smarts. I cant show weakness to anyone because than Iwill get walked all over, so if people think I can fight and that I am tough, than I wonthave to fight. Overpopulation EssayNow to myself I know that I am clever in my own way and likewise my gradesshow that I am. True this may sound conceded but I am smart and I know it. Also I like tothink to myself that I am tough and I believe that I can beat the crap out of anyone whochallenges me. Also I like to believe that I have no enemies and that I will never have toworry about getting into a fight. But lets face it in all reality I do have enemies and I am not tough and I know I amnot tough. For cristssake my ex-girlfriend could beat me up. So when the day comes thatsomeone challenges my toughness is the day when I get my ass kicked. Also in reality Idont show respect to those who deserve it, in fact most of the time I disrespect those whoreally deserve it. In all honesty I do contradict myself here. I say that I think I am tough and showthat I am but I know that I am not. This doesnt make any sense. But let me try to explain,the reason that I can think I am tough even though I know I am not is because I have toshow it and If I dont believe myself than how will other people believe that I an tough. When I look at this as a whole it makes me sound pretty pathetic. It makes me sound likeI am constantly lying to myself and others. But than again I have to, if I dont lie tomyself and I choose to be truthful and be myself, I will be miserable. With the ability tolie to myself I can make my life more pleasurable. If I think I am a good person, that tomyself I am a good person, when in reality I am a treble person. I have to say this self analysis has really opened my eyes to see what kind ofperson I actually am, and I dont like it. So let me just fall into my mentality of lying tomyself and simply say that I really do like myself and my life and because I think this thatI do like myself and my life. But in reality I dont.

Father Figure free essay sample

I glance at my alarm clock; its four in the morning. Will somebody tell my father he has children trying to rest? Bottles and beer cans clanking throughout the night, smoke rising from the space beneath my door and my fathers friends celebrating for a reason unknown. I was alone. I was alone because nobody knew the burden of pain that I carried for what my father had placed upon me. My life was everything but normal. From place to place, state to state, I never had a home. My mother was the only parent employed working 6-days-a-week, living paycheck by paycheck, but managed to put food on the table for her children. Both of my parents are not educated and migrated to America at a young age. We were always looked down upon by our extended family because of my fathers unemployment and poor habits. My family suffered financially and struggled emotionally. We will write a custom essay sample on Father Figure or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I was alone. It was the night of March 4th, 2006, when my life changed forever. Silence was all that swept through the air of my house. While everyone was fast asleep, I awoke to a creaking door. As the light filled my room, I saw my father and smelt the foul scent of beer and cigarettes. He didnt respond to me when I asked him to close my door and to turn off the lights. Instead, he came and sat beside me. He told me, everything was going to be okay, and then he finished what he came in my room to do and left. I knew from that moment I was no longer a regular girl. I had become a victim of sexual abuse. I was alone. That night, I did not rest. How was it possible to feel violated from your own dad? The man, who was supposed to protect me, has harmed me. When the sun rose, I could hear my sister and brother playing basketball outside my window. How could they be having so much fun and joy without me? Suddenly, I heard a knock on my door. It was him. He came into my room and sat on my bed. He didnt even look at me and the only words he spoke were, Dont say anything because Im your dad. Confused, ashamed, terrified I was. I was alone. All these years Id spent keeping this secret hidden from my family shattered my heart into million pieces. The thought of him being able to wake up every day with a smile on his face was sickening to my stomach. I didnt want to tell my family what he had done to me because I was worried of how they would react. I was depressed, I cried every night, thoughts of suicide ran through my mind and the involvement with alcohol and drug use was the key to relieving my pain to run away from my misery. As school slowly started to move itself down on my to do list, I knew that there needed to be a change.. to be alone was not an option. My name is Victoria. I am a survivor of sexual abuse. I am strong, I am not alone, nor ashamed. I am reporting this crime, leaving my past behind and I plan to keep moving forward towards a better future. I will no longer allow my father to affect me negatively. I am clean, sober and seeking therapy to continue my healing process. As a running start student I work hard in my college courses and work part-time to support myself. This battle of silence Ive faced for years will come to an end and my story will be heard, in hopes to help other women in need that are just like me. I want to have a successful career in the medical field and to get there it is my dream to go to the University of Washington and I am ready to become a husky.

The Hukbalahap Rebellion in the Philippines

The Hukbalahap Rebellion in the Philippines Between 1946 and 1952, the government of the Philippines fought against a tenacious foe called the Hukbalahap or Huk (pronounced roughly like hook).  The guerrilla army got its name from a contraction of the Tagalog phrase Hukbo ng Bayan Balan sa Hapon, meaning Anti-Japanese Army.  Many of the guerrilla fighters had fought as insurgents against the Japanese occupation of the Philippines between 1941 and 1945.  Some were even survivors of the Bataan Death March who managed to escape their captors. Fighting for Farmers Rights Once World War II was over and the Japanese withdrew, the Huk pursued a different cause: fighting for the rights of tenant farmers against wealthy land-owners. Their leader was Luis Taruc, who had fought brilliantly against the Japanese in Luzon, the largest of the Philippine islands.  By 1945, Tarucs guerrillas had retaken most of Luzon from the Imperial Japanese Army, a very impressive result. A Guerrilla  Campaign Begins Taruc began his guerrilla campaign to overthrow the Philippine government after he was elected to Congress in April of 1946, but was refused a seat on charges of election fraud and terrorism.  He and his followers went to the hills and renamed themselves the Peoples Liberation Army (PLA). Taruc planned to create a communist government with himself as president.  He recruited new guerrilla soldiers from tenant organizations set up to represent poor peasants who were being exploited by their landlords. The Assassination of Aurora Quezon   In 1949, members of the PLA ambushed and killed Aurora Quezon, who was the widow of former Philippine president Manuel Quezon and the head of the Philippine Red Cross.  She was shot dead along with her eldest daughter and son-in-law.  This killing of a very popular public figure known for her humanitarian work and personal kindness turned many potential recruits against the PLA. The Domino Effect By 1950, the PLA was terrorizing and killing wealthy land-owners across Luzon, many of whom had ties of family or friendship with government officials in Manila.  Because the PLA was a left-wing group, although it was not closely affiliated with the Philippine Communist Party, the United States offered military advisers to assist the Philippine government in combating the guerrillas. This was during the Korean War, so American concern about what would later be termed the Domino Effect ensured eager US cooperation in anti-PLA operations. What followed was literally a textbook anti-insurgency campaign, as the Philippine Army used infiltration, misinformation, and propaganda to weaken and confuse the PLA.  In one case, two PLA units each became convinced that the other was actually part of the Philippine Army, so they had a friendly-fire battle and inflicted heavy casualties on themselves.   Taruc Surrenders In 1954, Luis Taruc surrendered.  As part of the bargain, he agreed to serve a fifteen-year prison sentence.  The government negotiator who convinced him to give up the fight was a charismatic young senator named Benigno Ninoy Aquino Jr.   Sources: Bridgewater, L. Grant.  Philippine Information Operations During the Hukbalahap Counterinsurgency Campaign, Iosphere, Joint Information Operations Center, accessed July 2014.Gojo, Romelino R.  The Hukbalahap Movement, Command and Staff College Thesis, April 6, 1984.Greenberg, Lawrence M.  The Hukbalahap Insurrection: A Case Study of a Successful Anti-Insurgency Operation in the Philippines, 1946 - 1955, U.S. Army Center of Military History, Historical Analysis Series, Washington DC, 1987.

W8 Balanced Score cards Essay Example | Topics and Well Written Essays - 750 words

W8 Balanced Score cards - Essay Example 2). For the current discourse, the aim is to select a company from the Balanced Scorecard Institute official website which applied the balanced scorecard approach and which led to facilitating the achievement of defined goals in a more efficient and effective manner. The selected company is Kenya Red Cross and the experience of applying the balanced scorecard was told from the point of view of its Chief Financial Officer (CFO) and Strategy Champion for the Kenya Red Cross Society, Arthur Omolo (Omolo, 2010). Evaluation of the Scorecard The organization’s balanced scorecard was shown in this link: http://balancedscorecard.org/Portals/0/PDF/KenyaRed%20CrossScorecardPoster.pdf. From the framework, the structure was classified into subsections which include the following: Mission, vision, core values, beneficiary value proposition; Strategic themes; Strategy map; Presentation of objectives, performance measures, target, and initiatives according to: Beneficiary, stakeholder; Finan cial stewardship; Business processes; and Organizational capacity. In terms of possessing the crucial ingredients of the balanced scorecard, the application strictly complied and adhered to the needed requirements; which contributed to its effectiveness. First and foremost, the explicit identification of the mission and vision statement was present and even included the value proposition which stated â€Å"Always There† to the beneficiaries of their services. The strategy map also vividly presented a visual summary of the objectives that would necessitate the design of strategies to effectively achieve them. Likewise, it was commendable that Kenya Red Cross presented an in-depth and comprehensive enumeration of the objectives, performance measures, targets, and initiatives that assisted in designing appropriate strategies which could be instrumental in facilitating the attainment of the identified goals. Overall, the structure and presentation was clear, straightforward, and highly commendable for following the essential elements required by the balanced scorecard approach (Kenya Red Cross, n.d.). As emphasized, there were enumerable benefits that were realized by the Kenya Red Cross due to the application of the balanced scorecard. According to Omolo (2010): â€Å"there are so many firsts with the balanced scorecard. Kenya Red Cross for the first time has a strategy that has performance measures and targets. For the first time we can present our strategy on a single sheet of paper. The balanced scorecard has changed the conversation on strategy and increased the focus on consistent monitoring of the strategy† (p. 2). Personal Reaction What did you like? Honestly, the experience relayed by Kenya Red Cross regarding the manner by which the balanced scorecard approach assisted in their ability to gauge the effectiveness of their strategies in achieving organizational objectives were inspiring and enlightening. I liked the way that the Chief Financi al Officer was able to communicate through the approach that in one comprehensive view, the organization is able to monitor their performance against mission, vision, and goals statements and inevitably assisted in adhering to the value proposition as required of the humanitarian organization. The most relevant realization that was relayed by Omolo (2010) focused on the ability of the balanced

Measuring Cancer Cost Behaviour under Prospective Payment System in Essay

Measuring Cancer Cost Behaviour under Prospective Payment System in Clinical Coding - Essay Example Either way, the increased economic disparities and healthcare challenges have necessitated a rational management of financial resources allocated for healthcare service provision. This paper looks at the role of managers in healthcare financing with respect to the functions of the National Healthcare Service. Besides, the paper provides a succinct discussion on the importance of clinical coding in promoting proper channelling of finances for purchasing healthcare services. In particular, this paper examines the role of clinical coding in measuring the cost of cancer care and how such data promotes evidence based decision making for equitable allocation of healthcare resources. According to Berger (2008), healthcare systems are organized in a manned that allows strategic achievement of three specific objectives. The first objective relates to collection of revenue from various sources including government, donors and individuals. The second objective of healthcare system is to enhance pooling of resources from all stakeholders such that the risk of ill health is shared among every member of the pool. Lastly, every healthcare system aims to provide an affordable and accessible platform of purchasing healthcare services that suits the best expectations of individual members of the society. With these objectives in mind, financial management of healthcare resources becomes a central focus at every stage in order to strike a balance between quality services and scarcity of resources as argued by Bodenheimer and Fernandez (2005, p.27). In the hierarchy of the National Healthcare Service, there are several healthcare trusts and public hospitals that work together to deliver health services to clients. Through the NHS, healthcare managers and commissioners are delegated the main duty of ensuring that various service providers deliver quality healthcare within the available financial resources allocated

There are 3 parts in this assessment and i decided to write about Ipod Essay

There are 3 parts in this assessment and i decided to write about Ipod this product. The titles are in the assessment brief and pleas use them as the title for each part of the assessment - Essay Example It is time that Apple makes a move to intervene in iPods product life cycle (PLC). iPods first-movers advantage is waning, and needs a revival of customer interests or find new ones (Abel, 2008). In todays volatile business environment characterised by changes such as new market development, technological innovation, regulatory requirements, and changing consumer behaviours, technology based companies like Apple need to harness factors that are within their control. Zook (2004) recommends that companies or brands should progress by simultaneously investing in current business and responding to the new opportunities. To achieve this, companies must scan the environment and evaluate its current marketing programme in order to revise its marketing strategies for achieving growth (McGrath 2001). In the following sections, the author shall study these aspects pertaining to Apples iPod brand particularly relating to the UK market, and offer recommendations for improvement. Every business must operate within its macro and micro environment. The micro environment refers to factors that operate and immediately linked with the firm while the macro and competitive environment is the general factors that affect all firms. The environment can be evaluated so that the best opportunities can be capitalized to the advantage of the brand (Porter 1980). iPods macro and competitive environments are discussed as follows: Political - The UK is undergoing tremendous social and political change which influences its consumers as well as businesses. The British society has become more aware of their environment and their legal rights. They want the government to take active part in passing bills and implementing laws which have positive impact on the society, environment and the country at large. Even in technological innovation, they are concerned

Subscriber System using Identity-Based Encryption

Subscriber System using Identity-Based Encryption Secure Message Transmission to the Publisher Vivek Sharma INTRODUCTION The major mechanism regarding to the Publish-Subscribe based system are security, confidentiality, scalability and authentication. Publish-Subscribe system can be classified into two groups like as Type based and Content based message transmission. The publish-subscribe system is facing difficulties regarding Authentication just because of their Loose coupling nature. Content based routing face the difficulties in term of event confidentiality and their subscription. Hence, A new way is needed to the transmission of encrypted events to publishers-subscribers without knowing subscriptions between them and authenticate to each-other during transmission of an event. Security is the major facor in the broker less publisher-subscriber systems. To successful subscription, the subscribers should be in clustered form according to their subscription. The proposed approach gives permission to subscribers to manage the credentials in respect of their subscriptions. Credentials are labelled with private keys to the subscriber and Publisher connected with each-every encrypted event and related credentials. By using identity-based encryption, we must ensure that a particular event will decrypt only if a common credential between both publisher-subscriber associated with the particular event and their private key which is generated by the key generator are matched correctly in system and subscribers can check the authenticity of events to the publisher-subscriber system. SCOPE OF PROJECT : The project will provide the high authentication, reliability and scalability to the publish-subscribe system. An authentication and confidentiality will be achieved by the publishers and subscribers system to the particular occurring event by applying the pairing based cryptography and Symmetric encryption. Both publisher-subscriber are assigned with a same private key mechanism differentiate with the other mechanism like as public key infrastructure. So it provides more secure and reliable way to the communication between publisher and subscriber. LITERATURE SURVEY : Title: Cipher text Encryption based on attribute Author Bethencurt , Sahali A. Year: 2007 Description: According to the attribute based encryption based on the cipher text policy, the publisher or encryptor fix the policy to the subscriber, who will decrypt the message. With the help of attribute, the policy can be formed. In previous Cipher text encryption based on attribute, policy is embedded with the cipher text to the transmission. In this proposed method, the access policy is not sent with the cipher text, so it would provide better privacy environment to the encryptor. Title: Public-Key Encryption related Search of particular keyword Author: D. Boneh, P Crcenzo, R Ostrvky Year: 2004 Description: We study the problem of searching on data that is encrypted using a public key system. Consider user Bob who sends email to user Alice encrypted under Alices public key. An email gateway wants to test whether the email contains the keyword urgent so that it could route the email accordingly. Alice, on the other hand does not wish to give the gateway the ability to decrypt all her messages. We define and construct a mechanism that enables Alice to provide a key to the gateway that enables the gateway to test whether the word urgent is a keyword in the email without learning anything else about the email. We refer to this mechanism as Public Key Encryption with keyword Search. As another example, consider a mail server that stores various messages publicly encrypted for Alice by others. Using our mechanism Alice can send the mail server a key that will enable the server to identify all messages containing some specific keyword, but learn nothing else. We define the concep t of public key encryption with keyword search and give several constructions. Title: Identity-Based Encryption from the Weil Pairing.e Scheduling Independent Tasks Author: D. Boneh and M.K. Franklin Year: 2001 Description: We propose a fully functional identity-based encryption scheme (IBE). The scheme has chosen cipher text security in the random oracle model assuming a variant of the computational Die- Hellman problem. Our system is based on bilinear maps between groups. The Weil pairing on elliptic curves is an example of such a map. We give precise dentitions for secure identity based encryption schemes and give several applications for such systems. Title: â€Å"Supporting Publication and Subscription Confidentiality in Pub/Sub Networks Author: M. Ion, G. Russello Year: 2010. Description: The publish/subscribe model over’s a loosely-coupled communication paradigm where applications interact indirectly and asynchronously. Publisher applications generate events that are sent to interested applications through a network of brokers. Subscriber applications express their interest by specifying filters that brokers can use for routing the events. Supporting condentiality of messages being exchanged is still challenging. First of all, it is desirable that any scheme used for protecting the condentiality of both the events and filters should not require the publishers and subscribers to share secret keys. In fact, such a restriction is against the loose-coupling of the model. Moreover, such a scheme should not restrict the expressiveness of filters and should allow the broker to perform event filtering to route the events to the interested parties. Existing solutions do not fully address these issues. In this paper, we provide a novel scheme that supports (i) condentiality for events and filters; (ii) filters can express very complex constraints on events even if brokers are not able to access any information on both events and filters; (iii) and finally it does not require publishers and subscribers to share keys. Title: Efficient Privacy Preserving Content Based Publish Subscribe Systems Author: M. Nabeel, N. Shang, and E. Bertino Year: 2012. Description: Privacy and confidentiality are crucial issues in content-based publish/subscribe (CBPS) networks. We tackle the problem of end-user privacy in CBPS. This problem raises a challenging requirement for handling encrypted data for the purpose of routing based on protected content and encrypted subscription information. We suggest a solution based on a commutative multiple encryption schemes in order to allow brokers to operate in-network matching and content based routing without having access to the content of the packets. This is the first solution that avoids key sharing among end-users and targets an enhanced CBPS model where brokers can also be subscribers at the same time. Title: Encryption-Enforced Access Control in Dynamic Multi-Domain Publish/Subscribe Networks Author: L.I.W. Pesonen, D.M. Eyers, and J. Bacon Year: 2007 Description: This paper extends previous work to present and evaluate a secure multi-domain publish/subscribe infrastructure that supports and enforces engrained access control over the individual attributes of event types. Key refresh allows us to ensure forward and backward security when event brokers join and leave the network. We demonstrate that the time and space overheads can be minimized by careful consideration of encryption techniques, and by the use of caching to decrease unnecessary decryptions. We show that our approach has a smaller overall communication overhead than existing approaches for achieving the same degree of control over security in publish/subscribe networks. Title: Hermes: A Scalable Event-Based Middleware Author: P. Pietzuch Year: 2004 Description: The core functionality of an event-based middleware is extended with three higher-level middleware services that address different requirements in a distributed computing environment. We introduce a novel congestion control service that avoids congestion in the overlay broker network during normal operation and recovery after failure, and therefore enables a resource-efficient deployment of the middleware. The expressiveness of subscriptions in the event-based middleware is enhanced with a composite event service that performs the distributed detection of complex event patterns, thus taking the burden away from clients. Finally, a security service adds access control to Hermes according to a secure publish/subscribe model. This model supports fine-grained access control decisions so that separate trust domains can share the same overlay broker network. Title: Enabling Confidentiality in Content-Based Publish/Subscribe Infrastructures Author: C. Raiciu and D.S. Rosenblum Year: 2006. Description: we focus on answering the following question: Can we implement content-based publish/subscribe while keeping subscriptions and notifications confidential from the forwarding brokers? Our contributions include a systematic analysis of the problem, providing a formal security model and showing that the maximum level of attainable security in this setting is restricted. We focus on enabling provable confidentiality for commonly used applications and subscription languages in CBPS and present a series of practical provably secure protocols, some of which are novel and others adapted from existing work. We have implemented these protocols in SIENA, a popular CBPS system. Evaluation results show that confidential content-based publish/subscribe is practical: A single broker serving 1000 subscribers is able to route more than 100 notifications per second with our solutions. Title: EventGuard: A System Architecture for Securing Publish-Subscribe Networks Author: M. Srivatsa, L. Liu, and A. Iyengar Year: 2011. Description: a framework for building secure wide area pub-sub systems. The EventGuard architecture is comprised of three key components: (1) a suite of security guards that can be seamlessly plugged-into a contentbased pub-sub system, (2) a scalable key management algorithm to enforce access control on subscribers, and (3) a resilient pub-sub network design that is capable of scalable routing, handling message dropping-based DoS attacks and node failures. The design of EventGuard mechanisms aims at providing security guarantees while maintaining the system’s overall simplicity, scalability and performance metrics. We describe an implementation of the EventGuard pub-sub system to show that EventGuard is easily stackable on any content-based pub-sub core. We present detailed experimental results that quantify the overhead of the EventGuard pub-sub system and demonstrate its resilience against various attacks.

Is Tax Money Being Properly Spent? Essay -- Education

In 1850, Frederic Bastiat published an essay entitled â€Å"The Law.† Bastiat wrote, â€Å"It is not because men have made laws, that personality, liberty, and property exist. On the contrary, it is because personality, liberty, and property exist beforehand, that men make laws† (2). Humans construct government so that these governments can write laws designed to protect the body, mind, and property of the individual, but as society has developed, these laws have been bent and twisted, ultimately taking away the individual’s rights. In the United States, the Bill of Rights protects our civil freedoms, but it too has been interpreted in favor of an individual’s case since the day it was written. The fourth amendment to the United States Constitution says that â€Å"The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no warrants shall issue, but upon prob able cause, supported by oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized† (Bill of Rights). This amendment also applies to the bodily fluids of a person, which should not be seized unless the official requesting them has a warrant that is based upon a factual reason to believe the examination of the person’s fluids would reveal the presence of an illegal substance. In the modern world of athletics, performance enhancers have become increasingly popular, as well as increasingly dangerous. In order to stop the abuse of performance enhancers, a practice parallel to cheating, the bodies regulating collegiate and professional sports have instilled policies that demand that athletes be tested for performance enhancers. Before the 1980... ...esting (Encyclopedia of Everyday Law) - ENotes.com." ENotes – Literature Study Guides, Lesson Plans, and More. Web. 06 Feb. 2012. How Long Do Drugs Stay In Your System - Drug Detection Times - Drug Detection Window. Web. 09 Feb. 2012. Frequently Asked Questions About Drug Testing in Schools | National Institute on Drug Abuse." Home | National Institute on Drug Abuse. Web. 09 Feb. 2012. Bastiat, Frà ©dà ©ric. The Law. Irvington-on-Hudson, NY: Foundation for Economic Education, 1950. Print. â€Å"Effectiveness of Student Drug Testing." Institute of Education Sciences (IES) Home Page, a Part of the U.S. Department of Education. Web. 21 Feb. 2012. "Funding Status -- Demonstration Grants for Student Drug Testing." 302 Found. Web. 23 Feb. 2012. "The Athlete." Drug Testing, In Sports. Web. 24 Feb. 2012. "Drug Testing and Ethics." Santa Clara University. Web. 24 Feb. 2012.

Descartes “I Think Therefor I Am” Essay

-A statement by the seventeenth-century French philosopher Renà © Descartes â€Å"I think; therefore I am† was the end of the search Descartes conducted for a statement that could not be doubted. In the beginning, Descartes was in the process of figuring out his nature, using reasoning instead of experience. He had to start with a first premise which was indubitable. He found that â€Å"I exist† is something that is certain, and what follows must be certain as well. In the meditator’s search for certainty, he had to discard anything that was false or even open to the slightest doubt. He had to tear away all that was previously known to him, and with a new, stronger foundation, start anew. Descartes had conceded that he has no senses and no body. He also noted that the physical world does not exist, which might also seem to imply his nonexistence. Yet, to have these doubts, he must exist. He found that he could not doubt that he himself existed, as he was the one doing the doubting in the first place. For an evil demon to mislead him in all these insidious ways, he must exist in order to be misled. There must be an â€Å"I† that can doubt, be deceived, and so on. He then formulates the famous cogito argument, saying that he concludes the â€Å"proposition I am, I exist is necessarily true whenever it is put forward by me or conceived in my mind.† He then questions what the â€Å"I† that exists is. He first thought that he had a soul, by means of which he was nourished, moved, could sense and think; and also that he had a body. All these attributes can be doubted, except the fact that he thinks. He can exist if any of the other attributes are not there, but cannot exist if he does not think. Further, he states that he exists as long as he is thinking. The meditator then concludes that in the strict sense, he is only a thing that thinks. In this statement, the Meditator finds his first grip on certainty after the radical skepticism he posited in the first meditation.

Using the Keyword Final with Inheritance in Java

Using the Keyword Final with Inheritance in Java While one of Javas strengths is the concept of inheritance, in which one class can derive from another, sometimes its desirable to prevent inheritance by another class. To prevent inheritance, use the keyword final when creating the class. For example, if a class is likely to be used by other programmers, you may wish to prevent inheritance if any subclasses created could cause problems. A typical example is the String class. If we wanted to create a String subclass: public class MyString extends String{ï » ¿} We would be faced with this error: cannot inherit from final java.lang.String The designers of the String class realized that it was not a candidate for inheritance and have prevented it from being extended. Why Prevent Inheritance? The main reason to prevent inheritance is to make sure the way a class behaves is not corrupted by a subclass. Suppose we have a class Account and a subclass that extends it, OverdraftAccount. Class Account has a method getBalance(): public double getBalance(){ return this.balance; } At this point in our discussion, subclass OverdraftAccount has not overridden this method. (Note: For another discussion using this Account and OverdraftAccount classes, see how a subclass can be treated as a superclass). Lets create an instance each of the Account and OverdraftAccount classes: Account bobsAccount new Account(10); bobsAccount.depositMoney(50); OverdraftAccount jimsAccount new OverdraftAccount(15.05,500,0.05); jimsAccount.depositMoney(50); //create an array of Account objects //we can include jimsAccount because we //only want to treat it as an Account object Account[] accounts {bobsAccount, jimsAccount}; //for each account in the array, display the balance for (Account a:accounts) { System.out.printf(The balance is %.2f%n, a.getBalance()); } The output is: The balance is 60.00 The balance is 65.05 Everything appears to work as expected, here. But what if OverdraftAccount overrides the method getBalance()? There is nothing to prevent it from doing something like this: public class OverdraftAccount extends Account { private double overdraftLimit; private double overdraftFee; //the rest of the class definition is not included public double getBalance() { return 25.00; } } If the example code above is executed again, the output will be different because the getBalance() behavior in the OverdraftAccount class is called for jimsAccount: The output is: The balance is 60.00 The balance is 25.00 Unfortunately, the subclass OverdraftAccount will never provide the correct balance because we have corrupted the behavior of the Account class through inheritance. If you design a class to be used by other programmers, always consider the implications of any potential subclasses. This is the reason the String class cannot be extended. Its extremely important that programmers know that when they create a String object, its always going to behave like a String. How to Prevent Inheritance To stop a class from being extended, the class declaration must explicitly say it cannot be inherited. This is achieved by using the final keyword: public final class Account { } This means that the Account class cannot be a superclass, and the OverdraftAccount class can no longer be its subclass. Sometimes, you may wish to limit only certain behaviors of a superclass to avoid corruption by a subclass. For example, OverdraftAccount still could be a subclass of Account, but it should be prevented from overriding the getBalance() method. In this case use, the final keyword in the method declaration: public class Account { private double balance; //the rest of the class definition is not included public final double getBalance() { return this.balance; } } Notice how the final keyword is not used in the class definition. Subclasses of Account can be created, but they can no longer override the getBalance() method. Any code calling that method can be confident it will work as the original programmer intended.

Pulp Fiction Review essays

Pulp Fiction Review essays Quentin Tarantinos 1994 box office hit Pulp Fiction created a new genre: film noir with the sarcasm and disillusionment of the 90s. Base situations and low-life characters somehow do not come off as dramatic and shocking, but rather as ordinary and understandable. Tarantino, a self-taught, one-time video store clerk, has made a film not based on reality but based on film. Pulp Fiction is a tongue-in-cheek look at typical movie cliches, ranging from the dangerous life of a mobster to the returning of a patriotic war hero. While Pulp Fiction is only occasionally laugh-out-loud funny, a smirk remains painted on the lips of its viewers through out the duration of the two and a half hour film. The extraordinary somehow becomes ordinary and the ordinary somehow seems inappropriate. Perhaps it is the nonchalance with which Tarantino approaches drug use and violence that has offended so many people, but conversely, it is that same casual nature that makes the film void of judgment and therefore draws people to it. The screenplay, written by Tarantino and Roger Avary, is quick and witty. Action is cushioned by dialogue, and even without action, the dialogue is strong enough to stand on its own. The most enjoyable banter takes place between organized-crime partners, Jules and Vincent Vega. Vincent Vega, played by John Travolta, is a well-intentioned hit man who, despite his arrogance, usually screws things up. Travolta gives a stellar performance, making a cocky, middle-aged thug seem harmless, charming, and oddly loveable. Samuel L. Jackson is cast as Vincent Vegas better half, Jules. Jackson delivers his lines with an undaunted confidence and Shaft-style smoothness. Lines which could potentially seem over-the-top, through the assistance of Jacksons amazing screen presence, come across as intimidating and oh-so-cool. Making it seem not only acceptable, but ultimately necessary that Jules should...

THEORETCIAL FRAMEWORK Essay Example | Topics and Well Written Essays - 500 words

THEORETCIAL FRAMEWORK - Essay Example lso be done using Marty Neumeier’s five phases of brand building which include the following aspects: differentiation, collaboration, innovation, validation and cultivation. Whilst each process was carefully considered, the first four phases of Alina Wheeler’s and Marty Neumeier’s second discipline, collaboration, were vital components that I considered to be essential in constructing the CTL branding tree. The CTL branding tree serves as a tool that is flexible in terms of its usability, easy to interpret which, when carefully executed, makes consistency possible throughout the branding process. This easy to follow step-by-step process is a fundamental tool for getting to the bottom of the matter of the brand and to illustrate the importance of features in creating extraordinary characters. In other words, the use of a mnemonic tool such as the â€Å"seed to tree† growth process could be targeted by today’s designers, marketers, researchers, and brand supervisors for planning, strategizing and aligning new or existing organizational goals without all the complex approaches to brand planning from the conceptual framework to launching stage. The five major components that constitute the CTL branding tree include the following: concept or â€Å"big idea†, brand strategy attributes, brand identity elements, target audience and brand applications are divided into meticulous sections that formulate the brand. Firstly, the concept or big idea or â€Å"seed† is the thought process or general idea of the brand. This is the initial starting point of the brand and it is characterized by brainstorming ideas among the branding team, stockholders or even middle management. All ideas are carefully considered for the brand but the best ones are selected for the branding purpose. Secondly, the decision about the brand strategy attributes or the â€Å"root" is done through extensive use of qualitative and quantitative research techniques to investigate the behaviour of the

Comparasion of Apple and Samsung Essay Example | Topics and Well Written Essays - 3500 words - 1

Comparasion of Apple and Samsung - Essay Example A comparison of the stock prices provides us with the information on the relative investor confidence on the two companies. A comparative analysis of the two companies helps the investors to reach an investment decision on the common stocks of Apple and Samsung. A comparison between two publicly traded companies Apple and Samsung could be done with the help of financial ratio analysis. The profitability ratio, liquidity ratio, investment value ratio and debt ratio has been taken into consideration for this comparison. The financial ratio has been determined by considering the financial statements of the two companies for the last two years. The return on assets for Apple is much higher with respect to Samsung. While Samsung produced an 8.83% return on assets in 2011, Apple registered an ROA of 22.28% in 2011. Apple focused to increase its asset base in 2012. The rate of increase in ROA for Samsung is more than that of Apple but the percentage return on assets for Apple is 23.70% which is more than 13.17% ROA for Samsung in 2012 (Bragg, 2012). The return on equity gives an indication of the efficiency of fund management by the companies to increase the wealth of the shareholders. The net income earned by the companies could be expressed as a percentage of the total equity of the company. The return on equity for Apple is more than the return on equity for Samsung in the last two years. In 2011, Samsung achieved a return on equity of 13.58% as compared Apple’s return on equity of 33.83%. From the 2011 to 2012, rate of increase in ROE for Samsung is more than Apple. Despite that, Apple recorded an ROE of 35.30% in 2012 which is more than 19.63% ROE for Samsung. A comparison of the asset turnover of Apple and Samsung provides a measure of utilization of assets of the two companies. Asset turnover indicates the amount of revenue generation of